Whether you have an interest in reptiles or you’re wondering about getting a pet lizard and want to know more, there are many fun and interesting facts about lizards which will blow your mind! There are more than 6,000 different lizard species.ĭid you know that an iguana is a type of lizard? This is a MUST READ if you want to stimulate lizard brains with compelling emails and website copy.Lizards are often seen in the wild, but in some countries they are kept as pets too. For 3 people who reply (before Monday) with an email broken down in to AIDA, I’m going to buy and send you a copy of “Ogilvy on Advertising”. Take a look at one of your emails and rewrite it by breaking it in to Attention, Interest, Desire and Action. This week see if you can stimulate some lizard brains. I can’t wait to show you some of the emails I’ve written using AIDA. Try your best to limit what you’re asking people to do. “Tickets are going fast, and will increase by a dollar each day until they’re all sold out”.“Your clients are going to personally congratulate you on the improvements we’ve made in this release”.Write at least one line to build up to the action you want the reader to take. If you’re trying to recruit people to an event, show them why they should go to the event and give them details the event – where it will be and when. If you’ve made a feature update, talk about benefits of those features in the “interest” section. Don’t spend the whole time talking about you! Make sure to focus on the benefits to the reader. This is where you educate the user and share the details of the email. “The human brain has three parts” is an example first line that captured your attention Use the subject line and the first few lines to suck them in. You’ve got 2 seconds to capture and hold the lizard brain’s attention. When you write emails, structure them emails using A.I.D.A. I’ve found that a great way is to structure emails is to use a technique created before email by the wizards of direct mail. My lizard brain couldn’t resist that email subject (even though I’m happily in a relationship).īut that’s just the subject line, what about the rest of the email? The lizard brain (when not sensing danger) is stimulated by the new or interesting.Ī dating tips mailing list (I sign up for A LOT of newsletters) sent me an email with this subject: How should we stimulate the lizard brain?īeyond responding to alarms, the lizard brain is also curious. You should probably open it, read it and get that resolved.īut most companies like yours and mine will rarely be delivering messages of great urgency like a bank account being overdrawn.Īnd sending messages designed to alarm users into opening them gets tiresome quite quickly. The subject line “Account overdrawn” from your bank will probably set off alarms in your lizard brain. The lizard brain is hard at work when you’re scanning new emails in your inbox. Your lizard brain helps you decide “Am I in danger”? This time, it’s safe. Your lizard brain causes you to turn in the direction of the noise. Imagine you’re crossing a busy street and you hear a car sound its horn. The lizard brain is the part of the brain that decides to open and read an email. Understanding the lizard brain is really important if you’re writing emails It is where fight-or-flight decisions are made. It takes care of our basic needs like remembering to breathe. But I’m just going to focus on one part today: The lizard brain.
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